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Showing posts from May, 2026

Temptation Bundling: How to Use Behavioral Science to Crush Your Boring Chores

We all have a list of "shoulds" that we consistently push to tomorrow. You should fold that mountain of laundry. You should hit the gym. You should finally tackle your monthly expense reports. But when the time comes to actually do them, your brain clamors for something else: an episode of your favorite reality show, a specialty iced latte, or a deep dive into a new podcast. What if you didn't have to choose between productivity and pleasure? Enter temptation bundling , a brilliant behavioral science hack that lets you indulge your guilty pleasures guilt-free while simultaneously crushing your goals. What is Temptation Bundling? Coined by Wharton School behavioral scientist Dr. Katy Milkman, temptation bundling is the practice of pairing an instantly gratifying "want" activity with a delayed-reward "should" behavior (Milkman et al., 2014). The golden rule is strict: you are only allowed to experience the temptation while you are perfor...